About the client“Argento Luce” is a designer lighting wholesale and retail store.Products: chandeliers, pendants, sconces, floor lamps, table lamps from European manufacturersClient site: http://a-l.kiev.ua/
TaskSupervise the work of store managers;Record all telephone conversations and transactions in one place;Collect the entire database of contacts in one place.
It wasLack of control over the interaction of employees with customers;Lack of a unified sales system;
It becameThe introduction of a CRM system made it possible to keep records of all clients in one place, to which all managers have access;There was an opportunity to fix new clients, and then track at what stage#nbsp;what transaction is.
ResultsThe introduction of a CRM system made it possible to keep records of all clients in one place, to which all managers have access.There was an opportunity to fix new clients, and then to trace, at what stage there is what transaction.
The CRM system has become a tool for monitoring results, which made it possible to operate not with opinions, but with facts.